With SAP’s announcement of Joule for Consulting, there’s been growing interest in how it fits into the landscape of AI tools for consultants. Some have even suggested that Joule may compete directly with platforms like Adri AI. But here’s the truth:

Adri AI doesn’t compete with Joule — we complement it.

In fact, once available, SAP Joule has the potential to become a valuable source we can integrate into our platform to provide deeper grounding and richer insights.

Let’s break this down.

SAP Joule vs. Adri AI: Not Apples to Apples

It’s important to understand the different layers at which these two solutions operate. Joule is a language model interface designed to assist SAP users with information retrieval and question-answering. Adri AI is a document intelligence platform built for the entire lifecycle of planning, writing, and iterating on SAP project deliverables.

Here’s a direct comparison:

FeatureSAP Joule for ConsultingAdri AI
User ExperienceChat assistant embedded in SAP appsIntegrated workspace for writing, planning, and collaboration
Core FunctionAnswers questions from SAP knowledge basesGenerates BRDs, FSDs, user manuals, diagrams, and more
User EffortRequires prompting and manual Q&ANo prompting — uses agent workflows and automation
Knowledge GroundingSAP documentation with inline citationsCombines SAP data, internet knowledge, and company context
Technology StackFine-tuned SAP-specific LLMGeneral-purpose models + multi-agent reasoning engine

In short:

Joule helps you ask better questions. Adri AI helps you do better work.

The 90-10 Rule: Why General-Purpose Models Still Matter

At Adri AI, we follow what we call the 90-10 Rule:

90% of our system relies on large, general-purpose models like GPT-4 and Claude.

10% is designed to work with specialized models such as SAP Joule (once available) for pinpoint accuracy and citation.

Why this mix?

General-purpose models consistently outperform domain-specific ones when it comes to reasoning, creative problem-solving, and planning complex tasks. They are trained on a vast corpus of data, giving them the breadth and nuance needed to write structured documents, plan timelines, and draw diagrams.

But when it comes to validating SAP terminology, system behavior, or referencing official guides, models like SAP Joule could play a critical role — delivering the trust and precision that only SAP’s own tooling can provide.

Looking Ahead: Integration, Not Competition

Adri AI is built on an agent-based architecture — where each agent plays a specialized role, like:

  • SAP Functional Consultant Agent
  • SAP Project Manager Agent
  • IT Manager Agent
  • Key Business User Agent

Each of these agents collaborates behind the scenes to generate work you’d otherwise spend hours creating manually.

In the near future, we plan to introduce a new player to the team: the Fact Checker Agent. Once SAP Joule becomes publicly accessible, this agent could integrate with it to verify and ground the outputs of the other agents in SAP’s official documentation.

We don’t just respect Joule — we’re building a system designed to leverage it effectively when the time is right.

Final Thoughts

Think of Adri AI as the orchestra conductor, coordinating a group of expert performers — each AI agent playing its part. SAP Joule is the virtuoso violinist in the SAP knowledge section. On its own, it’s powerful. But together, it’s transformative.

So no — SAP Joule for Consulting is not a competitor to Adri AI.

It’s a future collaborator. And we’re just getting started.

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